Why 79% of Value/Disco Demo's FAIL!

The Value Discovery or Disco Demo is easy, right? 

We introduce those present, set the upfront contract, ask great questions to uncover their situation, dig deeper to find some pain, ask how that is impacting their performance or the business, then we run our demo based on personalisation and relevance, deliver the prospect three ‘wows’ and then set up the next meeting.

Simples?

So why is there such a big drop-off at this stage? The answer may be something you have not considered!

This article looks at four reasons you may not have thought about, for why your demonstrations fail.

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